Shockingly in the second decade of the 21st century it is still possible to go to a leading marketing or communications industry event and only see a handful of black or Asian faces in the room.
In 2015’s ‘A List’, out of 418 executives 79 (19%) were women and eight (2%) were black, Asian, minority ethnic (BAME).
Marketing’s 2016 ‘Power 100’ lists just 6 people from black, Asian, minority ethnic (BAME) backgrounds- yet about 8m people, 13% of the UK, come from black, Asian, minority ethnic (BAME) backgrounds.
Establishing an ethnically diverse talent pool from entry level to senior leadership starts with creating imaginative career attraction strategies. Never before has it been so important to compete with professions such as finance, accountancy, management consultancy and law to attract ambitious young people. We want the Marketing, Media and Communications sector to be a career of choice for young black, Asian, minority ethnic (BAME) talent.
People often talk of the ‘squeezed middle’ – the fact that we lose black, Asian, minority ethnic (BAME)
talent before they ever reach a leadership role. #Noturningback20/20 aims to help keep our talent as they progress through their careers; to see more reaching leadership level and more become Marketing and Communications Directors of leading organisations or the CEO’s of top Agencies.
No Turning Back 2020 has been created to harness a collective energy that will focus on attracting and keeping black, Asian, minority ethnic (BAME) talent in the Marketing, Media and Communications sector.
Why 20/20
Our aim is to work towards
- 20% of the total young talent that enters our industry each year to come from black, Asian, minority ethnic (BAME) backgrounds
- 20% of leadership roles represented by black, Asian, minority ethnic (BAME) talent
The No Turning Back 2020 ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our Advisors are leaders in their chosen specialist area of Marketing, Media and Communications. They will champion the Ambassadors and help ensure that our initiatives are taken into businesses. No Turning Back 2020 will meet quarterly to update on activities and report back on successes. We will publish case studies and measures of successes annually. This is a long term programme committed to sustainable change.
f1 search and Brands with Values are working together supported by leading industry professionals to create No Turning Back 2020 – Meet the Changemakers.
Read more about our No Turning Back 2020 Ambassadors and Work in Progress
Amanda Fone
Founder & CEO of f1 Search
Adrian Walcott
Founder The Sizzle Brand Marketing Consultancy
Karen Blackett
Chairwoman of MediaCom UK
Monica Chadha
Non Executive Director and Consultant in Entertainment and Media
Doyel Maitra
Head of Consumer Affairs, Moneysupermarket.com
Vanessa Kingori
Publisher, British GQ Portfolio
Puja Darbari
Senior Vice President Communications, International Alliance for Responsible Drinking (IARD)
Avril Lee
Managing Director, UK & EMEA Health Practices, MSL Group
Tove Okunniwa
Independent Consultant and Non Executive Director
Chris Lawson
Chief Marketing Officer, Virgin Wines
Sara Bennison
Chief Marketing Officer, Nationwide Building Society
Daniele Fiandaca
Founder of Mutant & Cofounder of Innovation Creative
Nishma Robb
Head of Marketing at Google
Mark Brayton
Interactive Marketing Director at Barclays
Jen McAleer
International Marketing Director at Tesco PLC
Chris De'Haney
Business Development Director at ITN Productions
Sarah Ellis
Head of Marketing Strategy, Sainsbury's
Pamela Brown
Marketing Director, Aldermore Bank
Mo Lishomwa
Digital Transformation, Strategy, Product Development, Operations & Business leader
Rachel Eyre
Head of Marketing Propositions, Sainsbury's
Gemma Greaves
Chief Executive, The Marketing Society