Shockingly in the second decade of the 21st century it is still possible to go to a leading marketing or communications industry event and only see a handful of black or Asian faces in the room.
In 2015’s ‘A List’, out of 418 executives 79 (19%) were women and eight (2%) were BAME.
Marketing’s 2016 ‘Power 100’ lists just 6 people from BAME backgrounds- yet about 8m people, 13% of the UK, come from BAME backgrounds.
Establishing an ethnically diverse talent pool from entry level to senior leadership starts with creating imaginative career attraction strategies. Never before has it been so important to compete with professions such as finance, accountancy, management consultancy and law to attract ambitious young people. We want the Marketing, Media and Communications sector to be a career of choice for young BAME talent.
People often talk of the ‘squeezed middle’ – the fact that we lose BAME talent before they ever reach a leadership role. #BAME20/20 aims to help keep our talent as they progress through their careers; to see more reaching leadership level and more become Marketing and Communications Directors of leading organisations or the CEO’s of top Agencies.
BAME2020 has been created to harness a collective energy that will focus on attracting and keeping BAME talent in the Marketing, Media and Communications sector.
Our aim is to work towards
- 20% of the total young talent that enters our industry each year to come from BAME backgrounds
- 20% of leadership roles represented by BAME talent
The BAME2020 ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our Advisors are leaders in their chosen specialist area of Marketing, Media and Communications. They will champion the Ambassadors and help ensure that our initiatives are taken into businesses. BAME2020 will meet quarterly to update on activities and report back on successes. We will publish case studies and measures of successes annually. This is a long term programme committed to sustainable change.
f1 search and Brands with Values are working together supported by leading industry professionals to create BAME2020 – Meet the Changemakers.