Critical Thinking

CMOs in 2020

In our latest blog, Sara Bennison (CMO at Nationwide Building Society) reinforces the core essence of the role of Marketing CMO and says whilst the role continues to evolve, it remains the discipline that joins up the assorted silos to create a single, compelling brand experience. The ‘sum of all …

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What will the CMO look like in 2020?

Over the next three weeks, f1 will be looking at The Changing Role of the Chief Marketing Officer. Our first thought leadership piece is written by guest blogger, Maeve Hosea, an independent journalist who has written for Marketing Week, New York Times and The Guardian. Today’s CMOs face a daunting …

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Diversity: Making the PR industry more accessible

The case for diversity in the PR industry is one which continues to grow in relevance due to the ever-changing technological, demographic, social and economic landscape of the world. As audiences diversify and become more influential on market trends, it becomes more crucial that businesses develop in a manner which …

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