Critical Thinking

Top Five Digital Marketing Predictions for 2017

From guest blogger, Mark Cadbury, his top five digital marketing predictions for 2017. Mark is the Managing Director at Cadbury Communications Ltd. He is a digital marketer with particular experience in multiple digital channels and customer acquisition/retention in different sectors including new technology, software, telecoms, education, business services, energy and …

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Agency 2030 Debrief / The Distributed Self

Duane Holland, founder at DH READY and Dr Alastair Moore at UCL share some of the discussions from the third instalment of Agency 2030’s event series around the Distributed Self: the ability for people to have real-time sensory experiences in distant places Speaking at the event Prof. Anthony Steed (Virtual …

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#BAME20/20 – Meet the Changemakers

‘Diversity is the new Darwinism’ was the message from Jonathan Akwue (CEO of The Lost Boys and The Great British Diversity Experiment), speaking at the launch of #BAME20/20, “Meet the Changemakers”, which was held at Google’s high tech offices in St Giles Street, (June 29th). The brainchild of two progressive …

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Comms – Marketing -Reputation? Who cares?

Former Ambassador to Greece, David Landsman OBE is currently Director of Tata Limited – the representative office of the multi-national Tata Group in the UK. Here David joins the debate on the changing expectations around the role of CMO and reinforces the fact that the ‘people behind the products are …

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