Critical Thinking

#BAME20/20 – Meet the Changemakers

‘Diversity is the new Darwinism’ was the message from Jonathan Akwue (CEO of The Lost Boys and The Great British Diversity Experiment), speaking at the launch of #BAME20/20, “Meet the Changemakers”, which was held at Google’s high tech offices in St Giles Street, (June 29th). The brainchild of two progressive …

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Comms – Marketing -Reputation? Who cares?

Former Ambassador to Greece, David Landsman OBE is currently Director of Tata Limited – the representative office of the multi-national Tata Group in the UK. Here David joins the debate on the changing expectations around the role of CMO and reinforces the fact that the ‘people behind the products are …

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CMOs in 2020

In our latest blog, Sara Bennison (CMO at Nationwide Building Society) reinforces the core essence of the role of Marketing CMO and says whilst the role continues to evolve, it remains the discipline that joins up the assorted silos to create a single, compelling brand experience. The ‘sum of all …

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What will the CMO look like in 2020?

Over the next three weeks, f1 will be looking at The Changing Role of the Chief Marketing Officer. Our first thought leadership piece is written by guest blogger, Maeve Hosea, an independent journalist who has written for Marketing Week, New York Times and The Guardian. Today’s CMOs face a daunting …

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